MINI SALON
Branding & Identity | 2024
Creative Direction | Graphic Design | Branding
Logo, modern visual identity, and cohesive branding that reflects luxury and elegance. The design captures the salon’s chic, welcoming vibe, ensuring a memorable experience for clients through all touchpoints, from business cards to promotional materials.
ATELIERS LONDON
Creative Marketing Executive | 2024
Content Creation | Art Direction | Graphic Design
As Creative Marketing Executive at Ateliers London, I led the development of in-house branding guidelines and provided creative direction for photo and video shoots. I designed a variety of marketing assets, including packaging, sales collateral, newsletters, and brochures, while also creating social media strategies to boost brand awareness and client engagement.
FABINIDA - VOCAL FOR LOCAL
Brand Experience & Campaign Design | 2021
Concept Development | Creative Direction | Graphic Design
This campaign is called #HandsofHindustan. To celebrate India's craft & craftmanship as it positively impacts the sustainability and livelihoods of artisans and their communities. The campaign pays homage to the beauty and legacy of handmade creations, showcasing them as true embodiments of human creativity and effort.
COKSAI
Branding & Identity | 2024
Creative Direction | Graphic Design | Branding
Logo and visual identity that reflects the brand’s focus on quality, precision, and traditional artisanal craftsmanship. The design blends modern sophistication with a timeless, handcrafted aesthetic, ensuring a cohesive brand experience across their core and new interior design services.
RIP.jpeg - RECALL IMPAIRED PHOTOS
Memory Game Design | 2022
Concept Development | Creative Direction | Graphic Design
This project explores the transition from physical to digital memory storage, visualizing the impermanence of our digital galleries. Using graphic design memory cards, it questions our trust in smartphones as memory vaults and the fading connection between what is real and what is remembered.
